This is a packaging design concept designed for the renowned premium jewellery brand, Amrapali Jewels. Jewellery  is not just an ornament but also an asset of pride for men and women today. Keeping in mind the brand value, point of sales purchasing and re-usability of packaging, I came up with a Tesselating Jewellery box concept. Not only is the packaging multipurpose but it also gives the user freedom to arrange and create his/her own jewellery box.