I believe good research helps people see each other across the gaps that systems create between them.
I think of research as making someone else's reality legible to the people who have power over it. A physician who has never heard from a Black mother outside a clinical setting. A leadership team making decisions without ever asking the people most affected. Five organizations working in parallel for years without understanding each other.
My job does not end when I understand the findings. It ends when the people who need to act on them do.
I am a design researcher and strategist with 8+ years helping organizations navigate complex human problems and make clearer decisions.
I started in industrial design, which taught me how systems shape human experience. Over time I realized the most important design decisions are not about form. They are about understanding who you are building for, what they actually need, and where the system keeps getting it wrong.
I specialize in problems where no single stakeholder has the full picture. I design research that creates the conditions for honest testimony, then translate what I learn into frameworks, journey maps, and strategic direction that teams can act on. I love synthesizing complexity into clarity and finding the leverage point that changes everything.
A few things I am exceptionally good at:
-
Turning mess into direction: moving from competing perspectives and contradictory data to a clear, defensible answer about what matters most
-
Finding the leverage point: not recommending everything, but identifying the one or two places where focused effort produces disproportionate change
-
Making complexity visible: designing the artifact that makes the finding land, whether that is a journey map, a framework, or a visual narrative
When I'm not working, you'll find me documenting everyday life, editing videos, basking in the sun or dancing salsa :)